01
Fractional Head of Social
Senior-level leadership without the full-time executive hire. We build your social function, guide the work, and keep every decision tied to the larger business.
Boutique social media agency
Your social should have a strategy behind it.
We bring senior-level social leadership to growing brands that need more than a posting calendar. You get clear thinking and strong creative, supported by a system built to move the business forward.
Founded by former CBS + Paramount+ strategists
Former CBS + Paramount+
Two sharp minds. One seamless team.
CBS✦PARAMOUNT+✦STREAMING✦TALENT RELATIONS✦AUDIENCE STRATEGY
The senior strategy gap, solved.
Social media grew up. Your support should, too.
You may have people making content. What is often missing is the experienced leader who connects audience insight to creative decisions, then builds the system that keeps it all moving. That is where we come in.
Ways to work with us
Built around what your brand needs next.
Some clients need the full social function. Others need a clear strategy or experienced leadership at a pivotal moment. We meet you there.
02
Social Strategy
A focused plan built around your audience and goals. You leave with sharper positioning, useful content pillars, and clear direction your team can actually follow.
03
Content + Community Management
We manage the rhythm behind your presence, including creation, publishing, audience care, and monthly performance decisions.
04
Campaign + Talent Support
Launch planning and editorial judgment shaped by years inside entertainment. Ideal for podcasts, public-facing founders, and brands built around people.
Selected case studies
Good content gets attention. The system turns it into growth.
Entertainment + podcast
Seven months in. The audience more than doubled.
We built the brand system first, then created a different content engine for each platform. Weekly tracking showed us which hooks the nostalgia audience came for and what to change next.
+130%Instagram growth
+590%TikTok growth
47M+Total views
93%Peak non-follower reach
The show now earns monthly Facebook revenue through organic content alone.
Medical aesthetics
One organic Reel reached a whole quarter’s audience.
Dr. Michael A. Persky joined a live pop-culture conversation with a clear professional opinion. We filmed and published the response that day, then watched shares carry it well beyond his existing audience.
269,500Views
215,750Accounts reached
2,604Shares
1,407Saves
Beyond the viral moment: even with the outlier removed, average Instagram reach per post increased 22% quarter over quarter. Average Facebook reach increased 128% during the same period.
Client portfolio
Strategy that changes with the business.
Our frameworks stay disciplined. The creative changes with each client and category. It also reflects how the audience behaves.
Explore our client work
Rockin J Ranch
Hospitality + events
Keanan & Lakin
Entertainment + podcast
Wildwood Farmstand
Small business + farmstand
Wellness Wearable
Consumer wellness
Dr. Michael A. Persky
Medical aesthetics
Strategy that travels
Different industries. The same need for clarity.
Podcasts + entertainmentHospitality + eventsFounders + personal brandsWellness
We do not force every client into the same playbook. We use proven frameworks, then adapt the strategy to how your audience actually behaves.
Dana Howbert
Co-Founder
Tina Koyanagi-Rosener
Co-Founder
Hi, we’re Tina + Dana
We spent decades helping major entertainment brands earn attention.
We met at CBS almost twenty years ago, where a strong working partnership grew into a shared career in entertainment and streaming. Together, we have shaped content campaigns and audience strategy for CBS and Paramount+ across Criminal Minds, SEAL Team, Big Brother, The Young and the Restless, and The Price Is Right. Our experience also includes the CSI and NCIS franchises, plus major live events such as The Grammys and The Tonys.
That work taught us how to understand what makes people pay attention, then build a content strategy that keeps them engaged. We combine a sharp eye for storytelling with the operational experience to move ideas out of a deck and into content that performs.
We created The Content Set to bring that level of thinking to growing businesses without the complexity of building a full in-house social team. You work directly with us. We listen closely, tell you what we really think, and stay close to the work.
For us, great content starts with intention. Our job is to help you tell your story clearly, show up with confidence, and create a reason for your audience to stay.
29 years of combined entertainment experience
Client perspective
What changes when the right team takes over.
What our clients say
“The growth and reach have been the most stunning differences. It just keeps growing, adding more folks who are still discovering our podcast. It also took this completely off my plate and I’m beyond grateful for that.”
Entertainment ClientPodcast Co-Host
“I now have a trusted partner I can collaborate with on most aspects of my business—creative, marketing, strategy—and can execute on a great deal of it.”
Consulting ClientTechnology Founder
“Love that they got our vibe so quickly and effortlessly. Our content reflects our business so well!”
Hospitality ClientRanch + Event Venue
A strong fit looks like this
You are ready for social to feel more strategic and less consuming.
- ✓Your brand has outgrown reactive posting.
- ✓You need a senior thinker who can also lead execution.
- ✓Your content team needs a clear system and stronger direction.
- ✓You want a partner who understands talent and brand voice.
Prefer to start small?
Borrow our system.
The 1-Hour Content Plan
Turn one focused hour into a clearer month of content.
Digital guideInstagram Marketing, Simplified
A practical system for building a smarter Instagram presence.
Ready when you are
Let’s give your content a job to do.
Tell us what is working, what feels stuck, and where you want the business to go. We will tell you honestly how we can help.
Book a free intro call